Tag Archives: ideation

Ideation, innovation, and breakthrough, oh my!

You want us to what?  Make time to focus on ideation, innovation, and breakthrough thinking?

It all sounds good enough. Surely we would crush our competition if we could just put our collective brains together and ideate an innovation that led to instant breakthrough.

But you didn’t hire us to innovate, did you?  Whenever I try, I find it impossible to think past this stack of mundane assignments and my meager paycheck, which are all screaming, “Get back to work you fool!”  Will I be off the hook if I think breakthrough thoughts for an hour and fail to finish my backlog?  (My ideation says not.)

Look, if all the Innovators are fresh out of good ideas, maybe you should fire them and find some Ideators to take their place. But please stop piling their work on my full plate; after all, somebody has to keep the wheels turning around here.

How’s THAT for some breakthrough thinking!